Target New Voters and Activate Past Liberals

Over the last 2 elections voter turnout has dropped. Provincially, low voter turnout has also hurt progressive parties.

A whole new generation of Canadians will be voting for the first time in a federal election in 2025.
We need to make sure to reach out to them and communicate to them in the most efficient way possible. In 2015, we built one of our largest coalitions of voters, and we need to reactivate many of those same Liberals to continue to form government in 2025.